Creating high-quality content can be time-consuming and taxing for marketing teams. So, it’s no surprise that many businesses turn to content agencies to help them produce and scale up their content creation.
But with everyone promising the best possible returns, which content platform can you truly rely on?
It takes some digging around to find out. To help, we’ve created a comprehensive breakdown of two of the more recognizable names in the content solutions space: ClearVoice and Textbroker. In this guide, we’ll cover each company’s features and explore which best fits your brand’s needs and budget.
What is ClearVoice?
For over a decade, ClearVoice’s primary objective has been to provide a new way for businesses and creatives to collaborate.
Our platform facilitates seamless content collaboration between clients and creators. When you partner with us, we use our Talent Network of over 4,000 vetted freelancers to match you with the best writers, editors, and designers for your business.
Our talent managers personally vet every freelancer who applies, verifying their identity, credentials, and experience.
ClearVoice likes to take a personalized approach. We offer a complete experience, from ideation to creation to distribution. You can customize our services in a few ways:
- Self-service content creation: This route is for you if you want full oversight and involvement. ClearVoice provides all the tools you need to organize your own team, request pitches from writers, create briefs, dispatch assignments, edit assignments, request revisions, approve assignments, and pay writers.
- Fully managed content creation: This leverages ClearVoice’s top-tier managed content services. You get a team of vetted, seasoned freelancers that match your brand requirements and guidelines. The team then handles content development and production so you can focus on strategy and streamlining your operations.
Our support doesn’t just stop there. Our additional services also include:
- SEO technical and content audits
- Competitive and gap analysis
- Marketing personas and brand strategy
- Webpage optimization
What is TextBroker?
TextBroker is one of the first-ever content services. Today, it creates various types of written content and can translate them into multiple languages.
The Textbroker dashboard provides a hub for all your tasks. You can place orders, provide content briefs, connect with writers, request revisions, and fund your account — all in one place. It also has an Expert Center that hosts tutorials, videos, blog posts, and other content. It features tips and tutorials on SEO, content marketing success, how to create a good brief, and an FAQ section.
TextBroker services fall into three primary categories:
- Self-service: Determine the quality level and writer for your content. Quality levels range from 3-5 stars.
- Fully managed: TextBroker manages the content creation process from beginning to end. This includes finding writers and creating content. You just have to provide the topics and terms.
- Translation: If you need your content translated into various languages, TextBroker’s translation service offers content in 36 languages. These include Russian, French, Greek, Spanish, Japanese, Polish, Arabic, Finnish, Norwegian, Korean, Dutch, and Hindi.
Self-service order types
You can place a TextBroker content order in three ways:
- OpenOrder: Choose the content quality level, which determines how much you pay, and then submit your project to a large pool of writers. This is a good option for price-conscious clients and those with no time to search for writers.
- DirectOrder: If you prefer a writer with specific expertise, DirectOrder is the way to go. Choose the specific writer to send an assignment to. You can also negotiate pricing and deadlines directly with that writer.
- TeamOrder: This is for clients who need a high volume of content but also want control over the writing process. You get to select your team of writers and determine your price and delivery terms.
ClearVoice vs. TextBroker: A closer look
ClearVoice
Pros
- Comprehensive content creation platform
- Extensive talent network
- Personalized approach.
- Complete lifecycle services
- A lot of additional services
- Great for scaling content
- Provides a wide range of content types
- Human touch with AI
Cons
- Pricing varies
TextBroker
Pros
- One of the first-ever content marketplaces
- Offers a variety of services
- A resourceful Expert Center with tutorials and videos
- Budget-friendly
- A good level of flexibility when choosing writers and content types
- Easy-to-use dashboard
- Easy sign-up process
Cons
- Inconsistent quality of writing
- Confusing pricing system
- The dashboard is functional but lacks aesthetic
- Lack of comprehensive additional services
- Only available in selected locations
Who is TextBroker Best For?
TextBroker is primarily for businesses that prioritize budget-friendly services with variety and are okay with slightly sacrificing quality. They’re definitely worth a look if you’re a start-up looking to scale your content without breaking the bank. Also, if you have an international audience, their translation services will be a good fit for you.
Who is ClearVoice Best For?
ClearVoice is best suited for brands that want a partner in their content creation and need additional support to create content at scale. With us, you can save time on scouting and onboarding freelancers. Our vetted talent pool has proven experience in over two hundred industries.
We also produce a wide range of content types. Whether you need one piece of content or one thousand, we’ll ensure it’s top-tier and high-performing.
ClearVoice also provides additional managed services such as SEO optimization, content promotion, and distribution. We also love close collaboration, working with your input throughout the entire process.
FAQS
Q: Why would businesses consider content agencies like ClearVoice or TextBroker?
A: Creating high-quality content is a challenging process. Content agencies assist businesses in producing and scaling their content creation, ensuring quality and consistency.
Q: How does ClearVoice stand out in content creation?
A: ClearVoice emphasizes collaboration between businesses and creatives. With a Talent Network of over 4,000 vetted freelancers, ClearVoice matches businesses with ideal writers, editors, and designers. They offer both self-service and fully managed content creation, complemented by additional services like SEO audits, competitive analysis, and webpage optimization.
Q: What’s unique about TextBroker?
A: TextBroker, founded in 2005, was one of the first content marketplaces. It offers various types of written content and translation services in 36 languages. Clients can choose from self-service, fully managed, or translation services.
Q: How do I order content from TextBroker?
A: TextBroker offers three order types: OpenOrder for general content requirements, DirectOrder to assign tasks to specific writers, and TeamOrder for clients needing volume content.
Q: How does ClearVoice ensure the quality of its freelancers?
A: ClearVoice’s talent managers personally vet every freelancer, verifying their identity, credentials, and experience.
Q: How do I decide between ClearVoice vs. TextBroker for my brand?
A: Both platforms have their strengths. If you prioritize personalization, comprehensive content services, and collaboration, ClearVoice might be the best fit. If you’re looking for budget-friendly content solutions with a wide array of options and extensive translation services, TextBroker could be the better choice.
Q: Is ClearVoice only for writing services?
A: No, ClearVoice provides a comprehensive experience from ideation to creation to distribution. They also offer additional services, including SEO technical and content audits, competitive and gap analysis, marketing personas, brand strategy, and webpage optimization.
Q: Can I get my content translated with TextBroker?
A: Yes, TextBroker offers translation services in 36 languages, including Russian, French, Spanish, Japanese, and many more.
Choosing the Right Content Solutions For Your Brand
Creating content that tells your story and reflects your brand voice takes time and skill. Cost shouldn’t be the only determining factor when choosing a content service to partner with. Ultimately, you don’t just want content that serves your needs now but also for the long haul.
If you’re looking for a partner in your content creation, ClearVoice has your back. Connect with us today to learn how we can help you leverage your content creation to dominate your market.
