Generating conversions is the holy grail of all blog goals. Improved brand awareness is great. Generating organic traffic is awesome. But nothing beats conversions. After all, page views can’t pay the bills. You generate...
Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing...
If someone proposed to you on the first date, you’d run for the hills. Asking customers to buy when they barely know your brand is a big ask. It also risks your chances of them getting to know you better. The marketing...
Plenty of businesses of all sizes turn to the freelancing industry to hit business goals within shorter timelines. But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Freelancers save you...
Can’t make sense of certain content marketing terms? We get it—it’s a jargon-y business. This content marketing glossary can help. Why is knowing content strategy terms important? The industry is full of acronyms...