Image Source:, @rexpair

21. Webinars

Want to move those looky-loos into the MOFU? Host a free webinar with helpful tips and insight about your product. Educational-focused webinars are known as lead magnets with the ability to quickly build trust and confidence in your brand. You might ask for the assistance of a scriptwriter and graphic designer to polish your presentation.

Zoom, a popular meeting-hosting platform, offers webinars about its services so potential users can learn about the benefits and technology available. As I browse the Upcoming Events listing on their Webinars & Events page, I see “Zoom Meetings for Healthcare” and “Introducing Zoom Phone” webinars coming up.

22. Templates

Like ebooks, templates can be offered as lead magnets that could drive up your conversions like crazy.

Templates are reusable documents that guide users in creating a specific type of content faster and more effectively. They come in all shapes and sizes, from social media ad templates to marketing email templates.

Other than digital versions, templates can also have printable versions that can help users offline. The Craft Blog, for instance, offers truckloads of printable templates for handicraft projects.


23. White papers

They’re authoritative, work as a simple PDF download to entice email list sign-ups, and can be repurposed easily into small content blurbs. White papers also work as long-form pillar pieces on your website’s resource section or can be emailed to lingering leads who need to see a bit more evidence before adding to cart. White papers tend to be straightforward, filled with facts, and persuasive.

Digital performance marketing agency iProspect shares an intriguing white paper about marketing strategies that embrace the evolving face of modern audiences titled Exclusion to Inclusion. This asset will inspire and educate potential users of their services, moving them further into the sales funnel.

24. Roundup posts

A roundup post is a type of a “listicle” that focuses on aggregating other brands, experts, and products.

As a listicle, roundup posts are not only easy to make and extremely convenient for users. It can also act as “ego-bait” content that encourages those who were mentioned to share your post — earning you free traffic and, in most cases, a backlink in the process.

Roundup posts can work under different themes:

  • “Experts share their thoughts on…”
  • “Best tools for…”
  • “Top brands to follow for…”

25. Positive reviews

Finally, positive customer reviews can improve your brand’s trustworthiness and increase the confidence of potential leads.

They can be published on social media, review sites, or directly on your website.

Customer reviews are not exactly the type of content you create yourself. However, you can influence your customers to produce them for you using different tactics.

A common approach is to automate an email that requests reviews as soon as a customer completes a purchase. You can also offer incentives, such as discount codes or freebies, to customers who write a product review.

Bonus: more content types to generate organic traffic

Need more ideas to spice up your inbound marketing strategy? Check out the following content types that can generate tons of free traffic to your website:

  • Q&A website answers
  • Image quotes
  • Infographics
  • Behind-the-scenes company photos
  • Interactive infographics

How can you get the most out of your content?

How can you get the most out of your content?

Embrace the reality that pressing publish isn’t an endpoint. It’s the beginning of your content’s lifecycle. Let’s chat about content distribution and content repurposing.

If your content plan doesn’t include distribution, get on that. It’s not enough to push a link out once and call it a day. Did you optimize the content for each platform where it will live? Did you add social sharing functions to the content? Did you include CTAs to drive ongoing engagement? Has the content been added to your automated social sharing cycle, so it can go out again and again over the course of the year? Keep that content visible!

Then, use it again. And, again. When you have a small team and an equally small budget, consider adopting a repurposing mindset. In our content-hungry economy, you can easily share information that overlaps previous content as a way to stay top-of-mind with potential consumers and re-target hot leads who like to leave goodies in their shopping cart without checking out.

HubSpot says repurposing content can also help you reach new audiences, improve organic visibility, and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content.

What does repurposing look like? Let’s take that case study you worked so hard on last quarter. Could you pull some key quotes out of it to use as #MotivationalMonday snippets on your Facebook business page for the next several weeks? Or, would sections of that long-form blog post work as small helpful blurbs for your customer-focused newsletter? Think of each piece of content you initially produce as a puzzle. Can you remove and rearrange the pieces to give them a new purpose — and ultimately lighten your content creation load?

Click to tweet: Publishing isn’t an endpoint. Get the most out of your content by embracing distribution and repurposing. #contentmarketing

Content types for inbound marketing: frequently asked questions

1. What are three types of content?

All types of content fall under three categories: created, curated, and creatively curated. Original content is created, curated content is shared from third-party sources, and creatively curated content is shared from another source along with your own insights.

2. What are examples of content?

The word “content” covers a lot of digital media, like blog posts, videos, infographics, slideshows, and podcasts. Among marketers, videos, blog posts, and ebooks are some of the most popular content types on the web.

3. What are the different types of content creators?

Content creators can be experts who formulate their own ideas, networkers who share the ideas of others, observers who obtain information through their own research, visualizers who turn information into graphics, and convincers who create compelling pieces that can influence the reader’s opinions.

4. What type of content is best for social media?

Videos and short-form videos generate the most engagement on social media, especially now that videos can be played faster and more reliably. Visual content, like infographics and high-quality photos, is also popular since it helps brands stand out amidst the content noise.

Double your inbound marketing results with robust content creation

In inbound marketing, identifying the best content types to use is only the first step.

Businesses also need to invest in content research, strategy, creation, distribution, and optimization.

Realistically, you need to commit weeks of your team’s time to get meaningful results from your inbound marketing efforts. If you’re busy and would rather focus on doing other, more important parts of your business, another option is to hire someone else to supply your company’s content needs.

If you’re ready to fast-track your inbound marketing results, use the form below and consult with one of our content experts.