Plenty of businesses of all sizes turn to the freelancing industry to hit business goals within shorter timelines. But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Freelancers save you...
Tag - Marketing
Hire Freelance Marketers to Build Professional Marketing Campaigns
Promoting a company takes special skills. Some businesses hire freelance marketers for expert help while saving time and money. Freelancers can improve your company’s brand awareness, which attracts more business...
The Future of the Gig Economy for 2023 and Beyond
Are you a freelancer relying on gig work for your primary or additional source of income? The number of freelancers has risen steadily in recent years. The pandemic pushed millions more into the gig economy and many are asking if...
From Bad to Great: How to Leverage Customer Complaints
Imagine this: An influencer posted some customer complaints about your company on social media. They’re extremely unhappy with your post-sale support. The overall sentiment on the post is pretty discouraging. Additionally, ...
Meme Marketing in 2023: How to Leverage Memes for Your Brand
Table of contents Meme Marketing in 2023: How to Leverage Memes for Your Brand What is meme marketing? Reasons to create a marketing meme strategy How to use memes for marketing Understand your target audience Ensure meme...
ClearVoice vs. Skyword: A Comprehensive Comparison 
Which platform is a better fit for your content marketing strategy, ClearVoice or Skyword? This guide covers the features, content solutions, support options, and pricing plans of both platforms. If you’re looking to double down...
13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer
What would you do if you had to start all over in your business today? How would you learn what you need to know? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and...
Defining SEO and How it Powers Content Marketing
Search engine optimization (SEO) is an essential strategy for businesses in all industries. It uses a sometimes technical approach to rank higher in search, often through content. While SEO and SEO writing differ from the broader...
Optimize Search Snippets and SEO By Building Pillar Pages
Want Google to see you as an authority? Start using search snippets and topic clusters to build brilliant pillar pages and watch your search rankings soar.
A/B Testing for Content: Definition, Benefits, and Steps to Create a Test
Use A/B tests to make your digital marketing content the best it can be. Get our six steps to success for a/b testing email, social media, landing pages, and more.
40 Awesome CTAs That Will Increase Conversions
Need help crafting persuasive CTA copy for your marketing campaign? Check out these 40 awesome call-to-action examples to get inspired.
9 Ways to Build Customer Relationships on Social Media
One of the best ways to build relationships with customers is through social media. check out our 9 ways you can develop relationships with your customers.
How to Build an Influencer Marketing Strategy
Learn how our tips for effective social media influencer marketing can be used to increase engagement and achieve sales goals.
Content Marketing for the Long Haul: Why You Don’t See Results Immediately
Not all businesses realize the importance of doing content marketing long-term. Learn why it takes time for content marketing to produce results and why.
How to Market Content to Generation X in 2022
If you haven’t given much thought to marketing to Gen X—and really, we're not surprised—read these top Gen X marketing strategies.
How to Market Content to Millennials in 2022
Millennials are the largest generation of buyers, but marketing to them will take some careful planning. Here's how to turn your brand campaign into a millennial-attracting success.