Effective content ideation is where successful digital marketing campaigns come from. Learn the best ideation techniques, tools, and best practices here.
Tag - Ideation
Blog Topics: How to Connect with Your Audience
Knowing your audience’s needs helps you craft content that gets shared online. Here’s how to develop an effective content ideation process for your blog.
100 Motivational Quotes: The Power of Words in 10 Themes
If you could use a little extra motivation today, these 100 quotes for writers, artists, entrepreneurs, and creators of all kinds will fuel your creativity and productivity.
500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]
Get a head start on planning your 2020 content calendar around some of the biggest upcoming events, including grand openings, holidays, festivals, trade shows, movie releases, sports, science and politics. Access our free...
Freelancer Bootcamp: 7 Tips to Avoid Hitting the Big White Wall of Writer’s Block
The wall. The big white wall... of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer's actionable tips to keep...
12 Tips to Help You Ideate Content, From Content Strategists and Creators
Constantly coming up with new ideas can be exhausting, or even excruciating. How about some pointers to lighten the load?
Are You Staying on Trend? Target Better With Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
Content Ideas for 4 Industries Where Creative Content Is More Challenging
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
Content Curation Tool Comparisons: Feedly vs. Pocket vs. Wakelet
Better organize your content feeds to keep your ideas flowing. Ben Beck reviews three popular content curation tools: Feedly, Wakelet and Pocket.
Best Wondery Podcasts: Five Series to Tune Into, From the Next Big Podcast Network
Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape. And it found its spot through strong, innovative storytelling across several successful...
How to Brand Yourself With a Creative Portfolio in the Most Badass Way Possible: Six Moves Worth Stealing
Personal branding is how you represent yourself and your work to the world. So make it good. Get on-point branding moves that can make an impact as you produce a portfolio that defines your brand.
Planning Content for Your Fundraising Campaigns in Symphonic Movements
Like a symphony, a content campaign to raise funds for a nonprofit or an educational institution should have multiple strategies that progress at different tempos. And although fundraising season usually doesn't get in full gear...
You Can’t Be Serious: An April Fools’ Prank Campaign Retrospective
Social media has turned April Fools' Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating over-the-top ways to fool their customers on April 1 as they do into any other serious...
Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here's a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at...
Freelancer Brain Food to Get Your Creativity Flowing: Work Hard. Keep Snacks Nearby.
Freelancers who have laser-like focus have some tricks up their sleeve; one being proper nutrition. The concept of “brain food” is no myth. In fact, it's been studied and supported for years by numerous universities. Here are...
St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you're a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn't much of an aesthetic fit. Let's take a look at...