How to Create a Winning Influencer Marketing Campaign

How to Create a Winning Influencer Marketing Campaign
Written by

Guest speakers

  • Lisa Buyer, President, The Buyer Group
  • Allie Freeland, Founder of AGF Communications


Influencer marketing is all the rage, but it’s been around a long time in one form or another. Although in the past it was reserved mostly for Hollywood and sports stars, now it’s open to the masses. Discover how you can tap into a trend that shows no signs of stopping. Brush up on what influencer marketing is, what it does, why it matters, and how to do it.

In this webinar you will learn how to:

  • Define your needs
  • Identify the right influencers
  • Reach out to and recruit influencers
  • Maximize your value


This webinar was recorded in December 2015. Length: 59:23.

We Produce Great Content, Fast.

Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly.

About the author

Courtney Craig

Courtney Craig is a former TV news producer turned digital doer, but someone once told her that her "Producer" hat never came off. She hates mornings and likes obsessing over user experience, #coldbrew coffee, and travel. Follow her on Twitter.