Before jumping into content writing, learn about the top ten types of content used by brands today, who they work for, and the best ways to craft them.
Tag - Creating
What Flesch-Kincaid Grade Level Should My Content Be At?
Both readers and Google reward content that's relatable. Here's why the Flesch-Kincaid Grade Level should be part of your content plan.
Why the People-First Method Is Crucial in Content Marketing
Try a people-first content marketing strategy if you want to connect with customers, build brand loyalty, and increase conversions. Here's how.
7 Successful User-Generated Content Campaigns Your Brand Should Try
Planning to build an effective user-generated content strategy? Check out these seven user-generated content campaign examples for inspiration.
5 Proven Ways to Improve Your Email Open Rates
If you aren't hitting your email open rate goals, it's time to revamp your strategy. Follow these 4 tips and watch your engagement numbers soar.
What Does It Mean to Create Inclusive Content?
Crafting language that removes barriers to that access isn’t just a smart business strategy—it’s also the ethical thing to do.
The Ultimate Guide to Infographics, From Benefits to Best Practices
Infographics are highly shareable and readable content that can inform customers or influence audiences. Here's how to make one that works best for your brand.
Why Your Content Creation Process Needs a DAM
Learn how digital asset management (DAM) can give you control of your content and help you save both money and time while enhancing brand consistency.
The Definitive Guide to Blog Formats That Increase Engagement
There are many different blog formats, from newsjacking to user-generated. How do you choose the one that's right for your audience?
Difference Between Vision and Mission Statements: 25 Examples
Don't know where to start with your mission and vision statements? Get inspired by examples from top brands to help define your brand's purpose and goals.
How to Write the Perfect Bio for Your CV Profile and Get More Work
Your writer bio is a key factor when brands consider hiring you as a freelance writer. Is yours sparkling or bordering on cray-cray? Megan's here to help you take a gut check.
28 Companies With Even Catchier Slogans and Taglines
Want to stand out with a memorable slogan or tagline? Get inspired by these examples and learn what the difference between a slogan and a tagline is to help create your own.
How Do I Create a Content Plan? Three Sample Scenarios for Success
A content plan is an organized approach to creating and deploying written, video, audio, multimedia, or other content pieces against a defined strategy. Learn how to create one.
7 Tips for Writing Blog Articles That Increase Traffic
Writing tips that will help you intrigue, attract, and retain blog readers with high-quality content that answers their questions and fulfills their needs.
10 Key Elements of Every Successful Business Blog
Learn how to create a business blog that will build your organic traffic, create strong connections with your target audience, and build a reputation as the authority in your field.
How Is Content Syndication Different From Guest Posting?
Learn the difference between content syndication and guest posting. Discover how both can improve your marketing strategy when used in the correct way.