Not all content types are created equal. Some can turn your content marketing campaigns into lean, mean, lead generation machines, while others yield little to no results. Of course, you want more of the former, so you must pick...
Tag - Content Types
Content You Should Create at Each Stage of the Funnel
Wondering what types of content work best in your marketing funnel? Get tips for creating engaging pieces for the top, middle, and bottom of the journey.
Creating Content That Engages and Sells Your Target Audience
Before jumping into content writing, learn about the top ten types of content used by brands today, who they work for, and the best ways to craft them.
What Does It Mean to Create Inclusive Content?
Crafting language that removes barriers to that access isn’t just a smart business strategy—it’s also the ethical thing to do.
What Is Evergreen Content? A Guide to Content That Towers Above the Rest
Think of evergreen content as the foundation of your content plan, providing background information for readers who may be new in your niche or looking for a refresher.
What Is an Article?
Back to basics. Let's break down the fundamentals of the article content type.
What Is an Ebook?
Back to basics. Let's break down the fundamentals of the ebook content type.
What Is a White Paper?
Back to basics. Let's break down the fundamentals of the white paper content type.
What Is Email Content?
Back to basics. Let's break down the fundamentals of the email content type.
What Is a Customer Story?
Back to basics. Let's break down the fundamentals of the customer story content type.
What Is an Infographic?
Back to basics. Let's break down the fundamentals of the infographic content type.
What Is a Presentation?
Back to basics. Let's break down the fundamentals of the presentation content type.
What Are Motion Graphics?
Back to basics. Let's break down the fundamentals of the motion graphics content type.
What Is an Animated Video?
Back to basics. Let's break down the fundamentals of the animated video content type.