Learn about the principles of persuasion, and discover lots of actionable tips that will instantly make you more effective at your job.
Tag - Communication
How To Write an Effective Testimonial (Including Examples)
An effective testimonial can both improve your brand image and boost brand awareness, particularly because they may be shared with potential customers.
How Your Content Can Go Beyond Surface Level and Fight Misinformation
Do you truly know the subject you’re writing about or are you only skimming the surface? Learn how to create in-depth content that fights misinformation.
Clubhouse vs. Twitter Spaces: Comparing Two Popular Audio Spaces
Clubhouse vs. Twitter Spaces — which is right for you? Get a rundown of both platforms. Plus, learn best practices for getting the most out of audio spaces.
What Is Thought Leadership?
While anyone can call themselves a thought leader, it’s not a term that is meant to be self-appointed. So, how will you know if you’ve made it? Your audience will tell you.
Customer Reviews and Testimonials: Why They Matter and How to Manage Them
Do reviews actually impact your online presence? Do they help your SEO? What's the best way to manage them? Get all your questions answered in this comprehensive guide.
How to Obtain (or Write) Powerful Testimonials
A well-constructed testimonial tells a story of a business’s challenge and pathway to a result. Learn what a testimonial should include, where to use them, and how to get great quotes.
How to Introduce Teamlancing to Your Company
Learn how to explain and pitch the concept of teamlancing to co-workers, your boss, or your company as a whole.
Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM
If your team is looking for new, innovative ways to conduct surveys for your new product or feature idea, then one of these survey respondent tools will get the job done.
How to Improve Your Product With Remote Focus Groups
If you're focused on building, launching, or improving your products in 2020, the way in which your teams work with focus groups has changed.
Crisis Management and Recovery: How to Prepare a Content Strategy for Contingencies [Ebook]
Preparation and communication is essential for business continuity. Learn the necessary elements of an effective content strategy to weather a crisis.
How to Write a Successful Executive Summary [Template + Example]
Master one of the most vital documents for high-level business development communications: the executive summary. See a real-life example, with expert tips.
How to Write Elevator Pitches That Win Prospects
Here it is: Everything you ever wanted to know about crafting an effective and compelling elevator pitch, plus three persuasive examples.
4 Content Personalization Strategies and How You Can Start Using Them Today
If you want to engage with customers as individuals you must have a personalization strategy to be successful.
5 Job Interview Elevator Pitch Examples That Exemplify Confidence
Whether it's an entry-level job or you're looking to make a big move, these elevator pitch examples will help you come prepared and boost your confidence.
Marketing During a Crisis: 5 Brands That Did It Right (Plus Tips to Avoid Misfires)
Want to be a fearless marketer at a time of crisis? Here are things that brands did right — and wrong — when it came to marketing in tough times.