This guide explains the benefits of content marketing for businesses of all sizes and includes business content examples that you can use to attract and convert more customers and outpace your competition.
Tag - Budgeting for Content
4 Compelling Reasons to Invest in Content for Your Brand
From skyrocketing your SEO rankings to creating brand advocates, learn four undeniable reasons your brand should invest in content today.
Can Small and Midsize Business Owners Pursue Content Marketing?
If you're questioning if it's possible to pursue content marketing in your overall advertising mix as a small business owner, the answer is, yes.
What Is Marketing Spend?
Marketing spend is the money your company pays for marketing, including budgets spent on advertising, promotions, content marketing, social media, and more.
How to Make Content Marketing Magic With $5K, $10K, and $15K Per Month
Replay our webinar with Brittni Kinney Ratliff, VP at Influence & Co., and Sarah Maschoff, Senior Customer Success Manager at ClearVoice, as they dive into how you can get the most out of your content marketing strategy, focusing...
Survey Results: How Freelancers Set Rates for Different Assignments
Get survey results and a full-time freelancer's breakdown on how tasks, requests, and interview sources affect the pay rate for a typical 1000-word article.
15 Scenarios When to Pay Freelance Writers Higher Rates
Respecting freelancers' time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don't drive away good talent.
What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let's look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
Survey Results: How Much Should I Pay a Freelance Writer? [Infographic]
The survey results are in! See our 'Freelance Writer Survey: Experience, Pay and Gender' infographic. Which freelancers are more likely to create various content types? How much should you expect to pay per word or per hour? See...
The Power of Pay for Tech Writers: Are Freelance Rates and Quality Correlated? [STUDY]
We assigned three writers the same assignment, a 400-word article about "Security Best Practices for Development Operations Teams." Twenty editorial pros rated the quality of each of submission. Here are the findings…
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less experienced writers?
7 Benefits of Content Marketing You Can’t Ignore
Why should you invest time and money in content marketing? Because it pays off. Learn seven big benefits of creating content that provides undeniable value for your target audience.