Demand Generation

What is demand generation?

Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers.

Content Strategy

What is a content strategy?

A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy.

Optimizing Your ABM Strategy: Essential Tools and Proven Tips

ABM Strategy: Essential Tools and Proven Tips

Account-based marketing (ABM) has emerged as a powerful strategy for businesses strategically targeting high-value accounts. At the heart of successful ABM lies the use of effective tools, which play a pivotal role in streamlining processes, optimizing workflows, and ultimately driving marketing success. Essential ABM Tools for Marketing Success Depending on the tool you use, you […]

Content Marketing Tactics to Overcome ABM Hurdles

Content Marketing Tactics to Overcome ABM Hurdles

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as pcleaersonalization, engagement, and conversion issues. However, strategic content creation and distribution are great solutions to these challenges. B2B companies have greatly succeeded in enhancing the effectiveness of […]

7 Ways to Measure the Impact of Content in Your ABM Strategy

Measure the Impact of Content in Your ABM Strategy

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts.  Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics […]

A Step-by-Step Guide to Launching Your ABM Strategy

Step-by-Step Guide to Launching Your ABM Strategy

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park. To develop compelling, personalized buying experiences, you need […]

Leveraging Content Marketing to Supercharge Your ABM Efforts

Leveraging Content Marketing to Supercharge Your ABM Efforts

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. You throw many fish back and only keep those you’re looking for. Meanwhile, account-based marketing (ABM) is like fishing with a spear. You don’t catch as many, but each one you catch, you’ll likely keep. ABM, however, […]

Content Brief

What is a content brief?

A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house.

Buyer Persona

What is a buyer persona?

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Call to Action (CTA)

Call to Action (CTA)

In a broad sense, a call to action (CTA) is exactly what it sounds like. You are calling upon your reader or your audience to take a desired action, which is usually advancing a step in their buyer’s journey.